Join Andrei and our guest on today’s episode, Vlad Faraon, as they will be discussing building and launching successful blockchain projects, from the idea to the growth through marketing and communities. Vlad is the Co-Founder and CBO of Coreto, a project that aims to be THE benchmark of trust and performance in the crypto and blockchain space. 

𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐕𝐥𝐚𝐝:  

𝑊𝑒𝑏𝑠𝑖𝑡𝑒: www.coreto.io

𝑉𝑙𝑎𝑑 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝐼𝑛: https://www.linkedin.com/in/vladfaraon/

𝐂𝐨𝐧𝐧𝐞𝐜𝐭 𝐰𝐢𝐭𝐡 𝐀𝐧𝐝𝐫𝐞𝐢:

𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢: https://marketiu.com  / https://marketiu.ro   

𝐴𝑛𝑑𝑟𝑒𝑖 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝑖𝑛: https://www.linkedin.com/in/andreitiu/   

𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝐿𝑖𝑛𝑘𝑒𝑑𝑖𝑛: https://www.linkedin.com/company/marketiu   

𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝑇𝑤𝑖𝑡𝑡𝑒𝑟: https://twitter.com/marketiuagency   

𝑀𝑎𝑟𝑘𝑒𝑡𝑖𝑢 𝑜𝑛 𝐼𝑛𝑠𝑡𝑎𝑔𝑟𝑎𝑚: https://www.instagram.com/marketiuagency/  

𝐸𝑚𝑎𝑖𝑙 𝑎𝑡 hello@marketiu.ro 

𝐋𝐢𝐬𝐭𝐞𝐧 𝐭𝐨 𝐭𝐡𝐞 𝐞𝐩𝐢𝐬𝐨𝐝𝐞 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐮𝐫𝐢𝐭𝐞 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦:

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▶️ Apple Podcasts: https://bit.ly/The-Marketing-Innovation-Show 

▶️ Podbean: https://bit.ly/The-Marketing-Innovation-Show-Podbean 

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▶️ Castbox: https://bit.ly/The-Marketing-Innovation-Show-Castbox 

Episode transcript: 

Andrei Tiu  

Hi there! This is Andrei and you are on an episode of The Marketing Innovation podcast show. Our special guest today is Vlad Faraon, who is the co-founder and CEO of Coreto. A blockchain project that aims to be THE benchmark of trust and performance in the crypto and blockchain space. Today, we'll discuss building and launching successful blockchain projects from idea to growth through marketing and communities. So without further ado, Vlad, it's a pleasure to meet again and a pleasure to have you on the show. How are you? How's the day going? And how's the market at the moment?

Vlad  

Yeah, hi, Andrei. Thank you for the introduction. Really happy to be here. I'm really excited as well to talk about blockchain, talk about Coreto. It's been a long day up to this point, but I still have some energy, I will always have the energy to talk about what we are building. The markets are looking good. If you are too, if you are to have a look at the charts, it looks promising you are on the right track. But we will get there I believe in our on our call right here.

Andrei Tiu  

Nice. Nice, nice. Okay. Yeah, I know you guys have a lot of things cooking with the project as well. So maybe we'll touch on some of those as much as you want to share. I won't be very pushy. But yeah, I think just to get started and for the audience to get to know you a little bit as a person as well as to get a feel about the project and potentially as well as the blockchain space in general, since many of the people that tuned in today might not be very much into the space, although I know that many of us here on the podcast are interested about the blockchain space, and we have previous episodes. So I think this would be a great opportunity for us to get a bit of insight from you, since you've been here from you know, like for a very long while. And you also have the history of building Colorado and interacting with a lot of projects as well as with a lot of marketing influencers, people, and communities. So exciting times. But first things first. What's your story? And how did you go into the space? How did crypto come about?

Vlad  

Well, first, like you said, Yes, my name is blood. I am 38 years old, still young, still in power? I said Yes, exactly. So I am in crypto since 2017, early 2017, something like that. Previously, I spent my last 1416 years in corporate business development. And to be honest, I got sick and tired to be sick and tired. Although  I love big companies, especially big tech companies, as we see that they constantly evolve and develop a lot of useful apps or platforms that we are all using. When I came into when I discovered Well, I know about blockchain, I believe, since 2013 2014, something like that. I had some friends that were mining Bitcoin. And they told me about Bitcoin told me the idea of decentralisation. But at that point, my mind was in a totally different place than right now. So of course, like I believe a lot of people did back then I just ignored them and said, Hey, what's this? Nobody's gonna use that what are you going to do a bit and so on and so forth. But fast forward a bit to 2016? Again, because my friends were keep telling me about Bitcoin and decentralisation, I said okay, let me look into this already, this base was beginning to get some traction going. So, when I started looking into it more, more carefully, I saw the potential of the technology. So first, I saw the benefits of a decentralised network then I saw the idea of not having a central entity. And I will not go too much into a basic description of what Bitcoin or decentralisation is, there is a lot of useful info online. But I got into more in-depth somewhere closer to meet and 2017 so that means that I kind of got on the initial Ico boom. That was the period when crypto winter Bit more mainstream. Now, I will be honest. And I will tell you that at that time, I was just like any other new retail investor coming into this space. That means I had low financial literacy, I had lower knowledge about how to invest and how to determine if a project is good or not. So I kind of went with the crowd, which means that I went on Twitter, also known as crypto Twitter. I went to telegram groups, I even joined some paid channels, all with the idea of finding the quickest route to success. Of course, that ended up bad, because back then, and, I saw that it's still the same issue right now is that you do not know how to start. Where do you start when you want to start? Who whose opinion should you follow when you start when you know nothing? Okay, so you try to find those guys that maybe are in this space for a longer time. Or maybe you can find some way in which you can determine those individuals' knowledge.

Andrei Tiu  

So basically, what gives those people credentials to talk about creating? Yeah, exactly.

Vlad

So just like that, I started finding. So I just started to look for individuals that would look like they know what they were talking about. So when everything was blooming, are booming. At the end of 2017, I got some good investments along the way, I also began to understand even more in-depth how blockchain works and the other thing. And then when 2018 came, right before the bear market began, some of my investments started to go down the road as in going slowly, slowly, minus 20 minus 30, minus 40. And I began to question myself, Oh, how did I get into these projects? I even got scammed. How did I end up investing in such poor projects? And my conclusion was that I follow the wrong people. I based my investment decisions were based on the number of followers a particular individual had, I was very, it was very hard for me to identify a track record of that guy's performance, and past performance. So this was also the time when the idea of Coreto came to mind. In so summer of 2018 and 2019, I sat down with Justina Justina, who is my partner, both in life and also in business. She already was a successful entrepreneur she had to one of the first digital agencies in Romania. So let's say that she had a passion for design and a passion for developing growing debt in general. So after a lot of brainstorming hours, the conclusion was that the problem in the space at that time is that there is no place where you can evaluate the people that are talking about crypto investments, all of them are stating this is not financial advice. But at the same time, it's exactly what they are doing.

Andrei Tiu  

So if anything, sorry, for interrupting, but if anything, I think just got worse as the industry evolved, and the crypto became more, you know, adopted, because there's more and more people and everybody that has, you know, one successful investment. Oh, let me tell you how to do it. This is the project I'm following. These are my top 10 things. No.

Vlad  

I was full of videos, Top three coins to invest in. Top 10 coins to invest top five coins that are going to the moon. Yeah, so so then we said okay, it's clear that it would be very useful for the retail investor to have a platform on which people content creators that are joining can prove their worth can prove their knowledge. And how could they do that? Well, they could do that by being more transparent with how they work